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to form a negative perception of academic institutions that outsource marketing follow-up processes; this is because The Academic Advising Center, (TAAC) is staffed with Enrollment Specialists that are selected and trained in conjunction with the colleges and universities that we work with. The Enrollment Specialists are our employees, but they work for colleges and universities: In reality Enrollment Specialists that work in TAAC are more qualified because they benefit from the experience of our Admissions Trainers--the individuals that help train the ES--Admissions Trainers have successfully promoted many different colleges and universities. In the end, contracting Enrollment Specialists to initiate and field calls to and from students, increases student conversion rates, and builds on the existing quality of the call centers that colleges and universities already have in-house.
In addition, by not outsourcing, colleges and universities lose some of the refined marketing-optimization features that direct response marketing agencies can offer:
Aside from value that the TAAC center provides by adding to oversight and admissions training to existing call centers, TAAC provides real-time optimization features (like Prospective Student Conversion system, or PSyC) that benefit colleges and universities by providing the ability to deploy campaigns that increase in precision on a daily basis.
Q- Why can't colleges and universities develop and refine precise marketing campaigns on their own?
A- They can, but the time and money needed to develop and maintain a fully functional system make this a costly decision--in addition, without having the vast network of affiliates,
colleges and universities will not be able to utilize the economies of scale that marketers are able to leverage.
In the end, for colleges and universities to develop features that are comparable to TAAC and PSyC, they would have to invest a great amount of time and money. TAAC and PSyC are the accumulation of years of direct response marketing experience. Outsourcing simply allows colleges and universities to dedicate more time and resources to education, rather than marketing.
Outsourcing the follow up marketing process is a simple way for colleges and universities to increase the efficiency of the enrollment process. By working together, academic intuitions and
enrollment management solutions providers their combine their particular areas of expertise and create a more efficient means for attracting and retaining students.
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