It seems that the vast number of articles and descriptions of the benefits of business management training are written by people who are marketing, selling, and delivering the management leadership training programs.
I guess that’s why they use the buzz words of “inspirational and dynamic” when they refer to the visage of the people who have attended one of the programs, read their books, or taken their online course.
I don’t know why that is except that most people who create, sell, and deliver professional services seem to target those organizations with the greatest revenue potential for them.
We all know that it is easier to get more business out of an existing customer than it is to find a new one.
Secondly, I think that if they stumble on a company your size, they think you will be impressed by the marquee clients in your industry who have chosen them.
And having testimonials from the leaders in the industry will, and probably actually does, intimidate their competitors.
However this does not mean you should play their game and hire them based on their self-created halo effect.
GK Lim’s presentation “Manager-Subordinate Relationship,” recorded in Kuala Lumpur. www.gklim.com
http://www.leadershipmadesimple.com/journal. Part 1 of the first of a number of free short learning videos for management leadership development. Watch and sign up to get the rest of the management leadership series. From the co-author of Enlightened Leadership and Leadership Made Simple and founder of Enlightened Leadership Solutions, which has been making managers into leaders for 21 years.
